Your Venture's Unfair Advantage

What Makes You So Special?

Resources already possessed --

1) Steadfast dedication and tenacity

• Businesses with a strong, dedicated leadership are more likely to stand out from the rest
• "Staying power" depends on the ability of founders to stay as it progresses through obstacles and other difficulties in the start-up phase and in the future

2) Personal connection/passion for the business

• Provides motivation to develop the business to the best extent it can be
•  High personal investment allows for a greater chance for the business to be sucessful
• If you love what you do, you're going to be more interested in growing the business. 

3) Connections to the organic coffee market

• First-hand experience with your business allows for greater understanding of it
• Greater understanding = enhanced skills and capabilities that will allow for the business to run more feasibly 
• Knowing what you're doing will make you a more effective entrepreneur, also allows for greater personal investment 

4) Social & environmental cause enveloped in the business

• Highly marketable and attractive to customers 
• Allows for people to make a positive change in this world without going out of their daily routines
• Allows to develop a more loyal and strong customer-base composed of people that advocate for environmentalist causes 

5) Highly demanded and popular product

• Lots of people drink coffee everyday
• A product that is highly sought-after in daily life is going to help in sales and attracting customers

6) Materials are eco-friendly and easy to acquire

• Coffee cups and other materials will mainly be recycled, which is cheaper and easier to manufacture as opposed to acquiring completely new production materials
• Saves money and promotes economic efficiency

7) Great support network of friends and family

• Strong support from close contacts will help provide motivation to keep working hard
• Can help with tackling obstacles, especially in the first entrepreneurial phases, by seeing issues with an outside and fresh perspective
• Encouraging and helpful 

8) Target customers are local

• Developing a local business near the university, which encompasses a high proportion of daily coffee consumers
• Millennials and the youth are very likely to support progressive causes, such as the environmental advocacy that my business is based off of
• Helps create a strong and steady customer base 

9) Great business atmosphere and environment

• Social café environment will be highly attractive to customers, which will encourage growth 
• Great place for people to meet up, do homework, relax, etc., which yields a high rate of customers that will return and share to other people -- helps expand the business
• Provides a positive local space 

10) Annual educational trip that attracts customers

• Serves as a valuable marketing tool
• Incorporates an element of social entrepreneurship to give the business more dimension
• Encourages greater business-to-customer interaction and builds a more loyal customer base 

Top Resource -- The resources that had the greatest VRIN outcome, and thus is the least substitutable as it's difficult for other businesses to incorporate, would be the annual educational trip that my business would do. The trip is to a developing country where coffee is highly produced in their economy -- business investors and the most loyal customers get to go abroad and teach local coffee farmers more environmentally-friendly and sustainable agricultural practices. This element of social entrepreneurship is unique as it promotes a cause that people can advocate behind. This is highly marketable and creates a loyal customer base as people like to do good actions without having to step out of their daily routine, which is something that not many other businesses can replicate easily. Therefore, it's definitely the most vital resource as it composes the purpose of my business.