New business idea for this class

This isn’t an assignment but rather just a heads-up that I decided to change my business idea for this class!

I switched my original non-profit business idea to developing a small, local coffee shop.

The beans would be harvested organically from low-income farmers in order to foster employment in the local coffee market. All cups and materials would be recyclable and eco-friendly. This business will continue to have elements of social entrepreneurship – but instead of being a nonprofit, I’ve decided to do something differently.

Instead of having all profits going towards my original idea of building renewable energy sources in the developing world – I decided that it would be a better business idea to connect the cause directly to the product/service. I think a better idea would be to dedicate the profits of one month in the year (or perhaps do year-round fundraisers) towards funding an annual educational trip. The trip would take employees and the greatest customers to a developing country where coffee-based agriculture is a prominent economic drive – such as Colombia, Indonesia, Ethiopia, and more. The purpose of the trip would be to teach sustainable agricultural practices to local farmers -- such as fertilizer and pesticide reduction, eco-efficient irrigation, and more – therefore it would still have an environmental cause like my previous idea. However, this would make the business and cause highly marketable and developed, and it’s overall a lot more put together and realistic than my previous idea. Also, I think that taking the most loyal customers on the trip would provide a great incentive!

I would greatly appreciate any feedback or suggestions as I move forward with this new and improved idea!